Reviews & Reputation
Ask every customer for a review, get replies drafted in your voice and hear when someone mentions you, for $79 a month.
Included: 50 review and listing replies a month, unlimited review requests and mention monitoring on three queries you choose. See Esplanda pricing.
Illustrative example
In short
Esplanda's reputation management costs $79 per location per month: 50 review and listing replies a month, unlimited review requests and brand-mention monitoring on three queries you choose.
No contract, no onboarding fee and no minimum term. Every reply is drafted for your approval, and nothing is published in your name without you.
What you get
Ask every customer. Answer everything that arrives. Know when somebody mentions you.
A review request goes to a real customer after a real sale, timed to when they are most likely to answer. Requests are unlimited: the ask is the cheapest thing in the product, so it is never metered.
A new review, or a public question on a listing, reaches you within minutes, not on the day you next remember to look.
When a review belongs to a sale Esplanda can see, the draft knows what was bought and when. A reply that engages with what happened reads differently from one built out of adjectives.
Nothing is published in your name without you. Fifty replies a month are included, well above what a single-location store typically receives; past fifty, Esplanda stops drafting and tells you instead of billing you more.
Usually your name, a common misspelling of it, and your name with your town. Three keeps every alert worth reading, so monitoring stays switched on.
A review that is fake, defamatory or about a different business can be reported to the review site. Esplanda helps you prepare the report properly, and the review site decides.
Why its own line
An unanswered one-star review on a Sunday night is an open invitation to the shop down the road, and nobody is coming to fix it on Monday.
Marketing is demand generation, and its unit of time is a month. Reviews are risk, and their unit of time is hours. A job measured in hours gets lost inside a monthly calendar, so reviews are a separate line from marketing software pricing.
Your public rating is what a stranger checks before driving past two other options to reach you. It took years to build and is damaged in minutes, and the review that never gets an answer makes the next unhappy customer feel entitled to write one. The answer is a system that notices, drafts and never lets one sit.
Real reviews only
Read them before you buy. They are why the rest of the line is worth paying for.
Esplanda never writes a review for you: not a draft to post from a personal account, not an incentivized review, not one from a staff member. Fabricating a review is fraud under US consumer-protection rules, it breaks the terms of every major review site, and a business caught at it loses the whole rating. Esplanda asks real customers after real sales, and that is the only mechanism in the product.
Sending likely complainers to a private feedback form while sending happy customers to a public review page is review gating. It is prohibited by the major review sites and misleading in its own right. With Esplanda, every customer gets the same request to the same public place, so you see every review, including the ones you most need to read.
How replies get written, with worked examples: review management software.
The price
One line, bought on its own beside the free Esplanda POS. You can stop at the end of any month.
Reviews & Reputation
$79 per location per month
No contract, no onboarding fee, no minimum term.
| Included | Each month |
|---|---|
| Review and listing replies | 50, drafted for your approval; past fifty, Esplanda tells you instead of billing more |
| Review requests | Unlimited, one after every sale |
| Brand-mention monitoring | Three queries you choose |
| Alerts | Within minutes of a new review or public question |
| Contract and onboarding fee | None |
Keeping your hours, address and phone the same everywhere is separate work, in Google Business Profile management. Every line is on Esplanda pricing.
Built for
And it is worth most where a star rating is most of what a stranger has to go on before handing over work.
Who your repeat customers are is a different job: see customer loyalty software.
Questions
Reviews and Reputation is $79 per location per month. That includes 50 review and listing replies a month, unlimited review requests, and brand-mention monitoring on three queries you choose. There is no contract, no onboarding fee, no minimum term and no discount to negotiate.
No. The line is month to month with no onboarding fee and no minimum term, so you can stop at the end of any month. Esplanda POS and your website are free, and Reviews and Reputation is bought on its own beside them.
No. Not a draft for you to post, not an incentivized review, not a review from a staff account. Fabricating a review is fraud under US consumer-protection rules and breaks every major review site's terms, and a business caught doing it loses far more than the reviews were worth. Esplanda asks real customers after a real sale, and that is the whole mechanism.
When a review is fake, defamatory or about a different business, Esplanda helps you prepare a report to the review site, and the review site decides. Every other customer gets the same request to the same public place, because sending unhappy customers to a private form while happy ones go to a public page is review gating, which the major review sites prohibit. A fast, specific reply is what the next reader sees.
Any mix of review replies and answers to public questions on your listings. Each draft comes with the order it relates to attached where there is one, so you are editing something informed rather than writing from scratch, and you approve or rewrite it before anything is published. Fifty a month is well above what a single-location store typically receives; past fifty, Esplanda stops drafting and tells you rather than billing you for more.
You choose three things to watch, usually your business name, a common misspelling of it, and your name with your town. Esplanda watches for new public mentions matching those and tells you when one appears. Three keeps every alert worth reading, so the monitoring stays switched on.
Because it is a different job on a different clock. Marketing is demand generation and its unit of time is a month. Reviews are liability management and their unit of time is hours: an unanswered one-star review on a Sunday night is an open invitation to the shop down the road, and nobody is coming to fix it on Monday.
By asking every customer, not only the ones who happen to be in a good mood, and by making sure nothing arrives unanswered. Your rating is the sum of what your customers think, so Esplanda works on the two things you control: who gets asked, and how fast and well you answer.
Start free today, or book a demo and we'll show you how a review request, an alert and a drafted reply work for your store.
Esplanda POS and your website are free to start, with no card needed. Reviews & Reputation is $79 per location per month when you want it.
