A referral to a vetted partner
Esplanda introduces you to a vetted marketing partner, and we record a 15% referral fee from that partner. You read it here first, which is why the referral is an introduction, not impartial advice.
Grow My Business
Done for you marketing aimed at the revenue goal you set
Give Esplanda a revenue number and it runs your email, texts, social, ads and listings inside your limits, for $699 a month.
All AI, measured with a holdout. It contains Marketing — Do It Yourself ($199) in full, so you hold one or the other. See Esplanda pricing.
In short
Grow My Business is done for you marketing for small business: you set a revenue goal, and Esplanda's software decides which campaigns run, runs them inside your limits and measures the result against a held-back group. $699 per location per month.
It is all AI, with no account manager. Autonomy is earned action by action from your own approvals. And it contains the $199 do-it-yourself line in full, so you hold one or the other.
- Revenue goal
- Runs inside your limits
- Holdout measurement
- Annual plan
- Quarterly re-forecasts
- Monthly variance
What's in it
What $699 contains
A goal rather than an activity report: everything in the $199 line, plus the parts that decide, execute and measure. It earns its price from the outcome, not from adding up parts, with no percentage of your sales or your ad spend anywhere in it.
Everything in the $199 line, identical
Segmentation, content, email and SMS, social, managed advertising and listings, with the same meters. See marketing software pricing.
Autopilot
The governed surface that runs campaigns inside the limits you set.
Experiments and holdouts
The part that makes "it worked" a measurement rather than a claim.
Annual planner
The plan your revenue goal is set against, with quarterly re-forecasts and monthly variance.
Owner brief, free
Free on every Esplanda account, including one that pays nothing, because charging for it would mean charging you to read your own scoreboard. The register it sits on is free too: see the free POS system.
All AI
Run by software, end to end
Inside this line, Esplanda's software writes the posts, buys and tends the media, publishes and reviews. No person is assigned to your account, and the price says so: $699 buys the software, not a hidden retainer.
Every account, including this one, gets free email and chat support. That is support, kept separate from the work itself.
Want a person as well? Two routes, both named
Esplanda's own success manager
A named success manager who runs a quarterly business review with you, as a separate line at $349 a month on top of this one, priced for a human because it contains one. The quarterly account review itself is free on every account: see POS system support.
Your money
Four limits on your money, built into the system
Handing execution to software only makes sense when the limits are real. These four are properties of the system, not settings a conversation can move.
A fixed spend ceiling
Managed spend goes up to $10,000 a month, fixed by the line. No rule change, automation or AI raises it, and the AI never edits the rules. Media runs on your own card, never marked up, with no percentage of ad spend.
Fresh facts only
A campaign staged against a price, a stock level or a segment that has since changed comes back to be rebuilt, instead of running on the old version.
Your OK until autonomy is earned
Everything that sends, spends, publishes or changes a price asks for your OK until that kind of action has earned autonomy. Any ad spend, publishing a blog post and replies to 1–2 star reviews always wait for you.
A stop switch that always works
The kill switch works even with the AI layer down. You can also switch to approve-everything mode at any time.
Autonomy is earned, not bought
A kind of action runs on its own only after a sustained run of instances you approved yourself. So you can pay $699 and have Esplanda execute nothing on its own in your first month. That is a safety property, and it is written into your quote in those words. Read why Esplanda is safe to trust.
One or the other
This line or the $199 line. Never both.
This line contains the $199 do-it-yourself line in full. No account holds both: choosing one ends the other in the same step.
| Do It Yourself, $199 | Grow My Business, $699 | |
|---|---|---|
| Segmentation, content, email, SMS, social, listings, ads | Yes | Yes, identical |
| Who decides what runs | You | Esplanda, inside limits you set |
| Who executes | You click | Esplanda executes, once autonomy is earned |
| What gets measured | What each send did | What the revenue goal did, with a holdout |
| The plan | Yours | An annual plan with quarterly re-forecasts |
| Price per location per month | $199 | $699 |
Do you want to decide what runs, or give Esplanda a number and have it run to it?
Unsure? Start with the $199 line. Moving up mid-month costs $699 less the part of the $199 you already paid, the only prorated credit anywhere in Esplanda's pricing. See marketing software pricing.
Two things sit outside the $699: reputation management pricing is its own $79 line, and media spend runs on your own card.
Measurement
How you'll know it worked
A revenue goal is only worth paying for if someone can check it afterwards. So the measurement is the product, and part of your audience is held back as a comparison group. A holdout costs something real: some customers deliberately miss the campaign.
- CausedEarned only by a valid randomized test that ran to a clean conclusion.
- Likely causedA holdout or matched comparison whose checks passed.
- AssociatedMoved together, with no comparison group behind it.
- Cannot be measuredReported as exactly that, never as zero and never as a win.
Misses in the headline
The monthly variance report leads with what fell short of the plan, not page four.
Unattributed means unmeasured
A result that can't be traced to a campaign is reported as unmeasurable, never rounded to a win.
Only tests big enough to read
A test too small to conclude anything is held back rather than run, because its number would look like evidence without being any.
How scenarios and experiments are measured: what-if scenario planning software. Where results are kept, including the rows that came in under their forecast: how Esplanda measures results.
Questions
Done for you marketing questions owners ask
What does setting a revenue goal actually mean?
You set a revenue number and a period. Esplanda builds an annual plan against it, works out which campaigns across email, SMS, social, content, advertising and listings are most likely to close the gap, runs them inside limits you set, holds part of your audience back as a comparison group, and reports what moved against the goal rather than how many emails went out. The plan is re-forecast quarterly and variance is reported monthly. You are not asked to choose the campaigns; that is the difference from the $199 line.
Is a person assigned to my account?
No. Grow My Business is delivered entirely by AI: Esplanda's software writes the posts, buys the media and publishes, and no account manager is assigned to you. Every account gets free email and chat support, and if you want a person on your marketing as well, there are two named routes.
So how do I get a human if I want one?
Two ways, both in the open. Esplanda can refer you to a vetted marketing partner, and we record a 15% referral fee from that partner. Or you can add Esplanda's own named success manager, who runs a quarterly business review with you, as a separate line at $349 a month, priced for a human because it contains one.
Can I buy this and the $199 line together?
No. This line contains the $199 line in full, and no account holds both at the same time: choosing one ends the other in the same step. Moving up mid-month costs $699 less the part of the $199 you already paid, the only prorated credit anywhere in Esplanda's pricing. If you are undecided, start with the $199 line; it moves up any time.
Will it start running things on its own straight away?
Usually not in month one. Autonomy is earned per kind of action from your own approval history, not granted by what you pay: a kind of action runs on its own only after enough instances of it have been approved by you over a sustained period. So you can pay $699 and have Esplanda execute nothing on its own in your first month. That is a safety property, and it is written into your quote.
What are the limits on what it can do with my money?
The spend ceiling is fixed by the line at $10,000 a month, and no rule change, automation or AI raises it; the AI never edits the rules. Media runs on your own card, never marked up, and Esplanda takes no percentage of spend. A campaign staged on facts that have since moved comes back to be rebuilt instead of running. Any ad spend waits for your approval, and the kill switch works even with the AI layer down.
How will I know whether it worked?
Part of your audience is held back as a comparison group, so a result is a difference between two groups rather than a number with nothing to compare it to. The words are strict: only a valid randomized test that ran to a clean conclusion earns caused, a holdout or matched comparison whose checks passed earns likely caused, and everything else is associated or cannot be measured. The monthly variance report leads with what fell short, and a result that cannot be attributed is reported as unmeasurable rather than as zero.
Is review management included at $699?
Reviews and Reputation is its own line at $79 a month, bought separately. Media spend is also separate, on your own card. Those are the two things most often assumed into a $699 price, so they are stated here.
Give us a number. See how it's measured.
Start free today, or book a demo and we'll set out a revenue goal for your store with you: the plan, the limits you set and the holdout that measures it.
Esplanda POS and your website are free to start, with no card needed. Grow My Business is $699 per location per month when you want it.
