You run the store. Esplanda runs the business.

Esplanda is retail management software for independent, owner-run stores, starting with liquor and wine stores. It runs the register, stock, pricing and marketing from one system, and it prepares the work, such as a supplier order or a price change, for the owner to approve. Esplanda then records what each action was expected to earn and what it actually earned, in dollars, including the misses.

Esplanda POS is included at no extra charge on every Esplanda plan: Visibility is $99, Operations is $299 and Done-For-You is $599, each per location per month. Esplanda POS runs on the computer, tablet or phone you already have, and you never have to buy hardware from Esplanda. Stores that keep a Square, Clover, Lightspeed or KORONA register pay $79 per register per month to connect it instead. Card processing is optional and priced separately: Esplanda offers it as a reseller for First American Payment Systems, a Deluxe company, from 2.79% + $0.10 in person and 2.89% + $0.30 online; rates vary by merchant and First American approves the account. Esplanda offers a 14-day free trial.

Yes. Esplanda connects to Square, Clover, Lightspeed and KORONA registers for $79 per register per month, so you do not have to replace the register you have. Esplanda POS is also included on every plan, and it is the simpler path because there are no products to match between two systems and nothing to reconcile at night. Keep the register you have, or use ours.

Esplanda reads your sales and stock counts and warns you before a best seller runs out. On the Operations and Done-For-You plans, it drafts purchase orders every Monday, one per distributor, with the reason for each line. You approve, edit or reject each order, or on Done-For-You let Esplanda send orders below a limit you set. Esplanda also shows how much cash is tied up in stock that is not selling.

Sales and profit in a liquor store often leak in a few quiet places: best sellers that run out, supplier cost increases that never reach the shelf price, prices that drift away from nearby stores, and regulars who stop coming in. Esplanda watches for each of these, prepares the fix for the owner to approve, and records what each fix actually earned. Esplanda cannot promise more sales, but it shows in dollars which actions worked and which did not.

Esplanda checks whether ChatGPT, Gemini and Perplexity recommend your store when nearby shoppers ask, and it works on the reasons they do not, such as missing or inconsistent store details. It also keeps your Google listing, hours and product feed correct. No one can guarantee what an AI assistant will say, and Esplanda does not claim to.

Esplanda does not change a price on its own unless you have allowed it in advance, inside limits such as a margin floor and a list of items it must never touch. Prices on alcohol and tobacco, refunds, replies to 1–2 star reviews, text blasts and anything that moves money always wait for your approval, on every plan. In a liquor store, that means every alcohol price waits for you. One switch stops every automatic action at once.