Free business grader
Free local SEO audit: see how customers find your store
See how your store shows up on Google, Maps and AI assistants, with each fix ranked by what it costs you.
The grade is free, with no card, nothing to install and no register connection. Nobody has to buy anything.
Illustrative example
In short
Esplanda's free business grader is a free local SEO audit and more: eight checks against what is already public about your business, from your Google Business Profile and hours to your reviews, your real local competitors, your published prices and whether AI assistants name you.
Book a demo and we run it with you from your business name and address. Every finding is graded and ranked, so the teardown ends in a short list you could fix yourself this week.
- Google Business Profile
- Hours and holidays
- Reviews
- Local competitors
- Prices nearby
- AI assistants
The local SEO audit
What the free business grader checks
Eight checks, all run against what is already public about your business. Nothing is connected, nothing is installed, and no account of yours is accessed. This is the view from outside your front door.
Finds your business everywhere it appears
Google Business Profile, maps, directories, delivery marketplaces and your own site, then compares name, address, phone number, category and website across all of them.
Grades profile completeness and accuracy
Category, description, attributes, photos, service areas, products and links. Missing fields are listed; fields that disagree between two sources are flagged separately, because a contradiction is worse than a blank. Keeping it right is Google Business Profile management.
Checks hours, holiday hours included
Wrong holiday hours are the most common accuracy failure in local listings, and the one that ends with a customer at a locked door.
Measures review volume, recency and your response rate
Count, rating, how recent the newest reviews are and what share you have replied to, each next to the same number for the competitors it names.
Names your actual local competitors
The businesses taking the same trips, by name and distance. That list is frequently not the one owners expect.
Compares assortment and published prices
The items where you look expensive, and the categories your neighbors sell that you do not appear to. Want prices only, straight away? Run the free price check.
Tests where you are recommended
We ask the questions a nearby customer would ask an AI assistant and record which businesses get named. If you are left out, the grade shows who is named instead.
Ranks what to fix first
Every finding is graded and ordered by what it is likely to be costing you, so the teardown ends in a short list you could act on yourself this week with no software at all.
Get your grade
We run your grade with you
No card, no connections, no contract. Bring your business name and address; we bring the eight checks.
Book a demo
Pick a time on the book a demo page and tell us the business and, if you have more than one, how many locations.
Walk through your grade
We run the grade with you and go through every finding: what is wrong, what it is likely costing you, and what to fix first.
Keep the teardown
The graded teardown is a document you keep whether or not you continue. Plenty of owners fix three things themselves and stop there.
Free and connected
What is free, and what your data adds
The grader sees everything about your business that is public. Connect your register and Esplanda works from the inside too.
| Question | Free grader, nothing connected | Once your data is connected |
|---|---|---|
| Is my profile complete and consistent? | Yes, graded | Kept correct continuously |
| Are my hours right everywhere? | Yes, holidays included | Updated everywhere from one place |
| How do my reviews compare locally? | Yes, against named competitors | Replies drafted, review flow managed |
| Who am I actually competing with? | Yes, by name and distance | Their prices tracked continuously |
| Where do I look expensive? | Published prices | Against your real cost and margin floor |
| Am I being recommended by assistants? | Yes, a snapshot | Tracked over time as answers change |
| What is about to run out on my shelf? | With your register | Forecast per item, with days of cover |
| Which customers have stopped coming in? | With your register | Yes, with the spend at risk |
| What did each recommendation earn? | With your register | Predicted and measured, in dollars |
The right column is what connecting a register makes possible; see how Esplanda works. Every recommendation there is stored with what it predicted and what it measured in the outcome ledger. None of it is needed to read your grade, and reading your grade commits you to none of it.
What the grade tells you
A snapshot you can act on this week
Your grade describes one moment, accurately. Listings change, competitors open and close, review counts move, and AI assistants answer the same question differently on different days and for different people.
Visibility, dated
The assistant findings are what happened when we asked, in your area, on that day, with who was named instead of you. For tracking over time, see the AI visibility tool.
The fixable half, reliably
Blank fields, hours that contradict each other, reviews nobody answered, categories your neighbors cover and you do not. True today, still true tomorrow if you do nothing, and mostly fixable by hand in an afternoon. For the mechanics, see local SEO software.
Questions
Free local SEO audit questions owners ask
Is the business grader really free?
Yes. There is no card, no trial that starts counting and no purchase attached. You give us a business name and an address, we run the grade with you, and the graded teardown is yours to keep. Nobody has to buy anything, and plenty of owners read it, fix three things themselves and stop there.
How do I get my grade?
Book a demo with your business name and address, and we run the grade with you: every check, every finding and the fixes ranked by what they are likely costing you. The teardown is a written document, so you can read it again on your phone in the stockroom and forward it to whoever helps you with this.
Do I have to connect my POS or my Google account to get graded?
No. The grader reads only what is already public about your business, so it needs no register connection, no Google Business Profile login and no access to any account you own. You find out how you look from the outside without granting anything to anyone.
What does the grader actually check?
Profile completeness and accuracy across the public places your business appears, hours including holiday hours, review volume and recency and your response rate, your local competitors by name and distance, assortment and published prices against nearby stores, and whether AI assistants name you when a nearby customer asks where to buy. Every finding is graded and ranked by what it is likely to be costing you.
What happens to my information?
Your business name and address are used to run your grade. We do not sell your information and we do not pass it to any third party.
How accurate is a free grader?
It is accurate about what is public, as a snapshot of one moment. Listings change and assistants answer the same question differently on different days, so the visibility findings describe what happened when we asked. The grade is most useful on the fixable half: missing fields, contradictory hours, unanswered reviews and gaps you can close this week.
What does connecting my data add?
Everything that lives inside your business: your margins, your true stock on hand, which items are about to run out, which customers have stopped coming in, and what a decision would earn you in dollars. Those come from a connected register. The free grader covers how you look from the outside, which is the half of the picture most owners have never seen.
Can I get a grade for more than one location?
Yes. Tell us how many locations you have when you book, and each one is graded separately, because competitors and review positions differ street by street. If you go on to use Esplanda, extra locations are $0 on locations that process with Esplanda and $49 a month otherwise; every line is on Esplanda pricing.
See how your business looks from the outside
Book a demo and we'll run your grade with you, or start free today and see Esplanda from the inside.
The grade is free, with no card and no register connection. Esplanda POS and your website are free to start too; see Esplanda pricing.
