Hosting and SSL
Your store's website and online shop, on the same catalog and stock count as the counter.
$0 a month, with no card needed to start
Online ordering & ecommerce
POS with online ordering and no cut of your sales
Your own online shop for pickup and delivery sells from the register's stock, at 99¢ an order, capped at $299 a month.
Esplanda POS and your website are free to start, with no card needed. See Esplanda pricing.
Illustrative example
Your online shop
Pickup and delivery from your own store
Online ordering software for a local store is a checkout attached to your real stock, for customers who are already nearby. Esplanda's online shop does what click and collect software does, plus local delivery.
Pickup and curbside
Curbside pickup software built in: customers pick a time, pay online and collect at the counter or the curb.
Local delivery zones
Draw a zone and set minimums, fees, cutoffs and which categories may go out.
True stock, and a shelf reserve
Availability comes from counted stock, with a shelf reserve for walk-ins.
Age-gated checkout
Age gate at entry, acknowledgment at checkout, ID check at handoff, saved with the order.
One order queue
Online, phone and marketplace orders on one list, not a tablet per app.
Delivery apps too
With Marketplace Connectivity, the same menu goes to your DoorDash and Uber Eats accounts.
Online ordering and your POS
How online ordering connects to your POS
The fastest way to lose an online customer for good is to take their money for something you don't have. How an online ordering system gets its stock from the register decides how often that happens.
| Setup | How stock reaches the shop | What goes wrong |
|---|---|---|
| Esplanda POS as your register | One catalog and one stock count, updated as sales happen | Nothing to reconcile; the better path |
| Your register, connected to Esplanda | Catalog matched and kept in sync across two systems | Matching for new items and a nightly check |
| A separate storefront, nightly export | A file, once a day | Wrong by lunchtime; substitutions and refunds |
| An online catalog kept by hand | Someone remembers | Prices drift; sold-out items stay listed for weeks |
Prices change once
Change a price at the counter and it changes online, on Esplanda's own POS system with inventory management.
Or keep your register
Square, Clover, Lightspeed and KORONA connect too, with matching work for new items. See POS integrations.
Grocery and convenience stores
The grocery store POS system and the convenience store POS system run the shelves and the online shop on the same count.
Restaurants and cafés
Counter-service restaurants, cafés and bars take pickup and delivery orders from the same menu as the counter, into the same order queue. See restaurant management software.
Online sales come off the same stock count, so they count in your forecasts and purchase orders like any counter sale.
Going online
How to set up an online ordering system for your store
Seven steps, from the live catalog to the first order.
Point the shop at the live catalog
Products, prices and categories exist once, with Esplanda POS or a connected register.
Turn on real stock levels
Availability follows counted stock and the shelf reserve.
Set pickup, curbside and delivery rules
Zone, minimum order, fees, cutoffs and delivery categories.
Set the age gate
Gate at entry, acknowledgment at checkout, ID at handoff.
Connect a processor
Keep yours, or apply for Esplanda's, resold through First American Payment Systems, a Deluxe company, from 2.89% + $0.30 online. Your rate is set when First American approves your account.
Route orders into one queue
Online, phone and marketplace orders on one list, from the same stock.
Send people to it
Local search, email to your regulars and loyalty bring the first orders in.
What it costs
What online ordering costs with Esplanda
Your website and online shop are hosted free, with SSL. Each online order is then 99¢, and the month is capped automatically at $299. You are billed whichever is lower, and Esplanda takes no percentage of your sales.
Each online order
A flat fee per order, never a percentage of the sale. At 302 orders the month comes to $298.98; from 303 orders on, you pay the $299 cap.
99¢ per order, capped at $299 a month
Delivery apps
Marketplace Connectivity: one menu on your DoorDash and Uber Eats accounts, for prepared food. Sold to stores with $2,000 a month or more in marketplace and delivery revenue, and not to alcohol sellers until legal review clears it.
$69 per location per month
Esplanda POS is free · No setup fee · No contract · No per-user fees · Card processing is optional and priced separately
Every line, and what each one includes, is on Esplanda pricing.
Alcohol
Alcohol delivery software that follows your license
Every alcohol order gets its age checks, for pickup and delivery, and the record stays with the order.
- Rules you set once. Zone, hours and which categories may leave the store are set by your state, your town and your license. Set them once; the shop applies them every shift.
- Records kept in order. The age gate, the checkout acknowledgment and the ID check at handoff are saved with every order.
Selling bottles? See the liquor store POS system for ID scans, deposits and case breaks.
Delivery apps
DoorDash and Uber Eats from one catalog
Every delivery app holds its own copy of your menu, and all of them drift. For restaurants, cafés and prepared-food counters, Marketplace Connectivity keeps one catalog on the DoorDash and Uber Eats accounts you already have and shows what each app earns after commission.
Sold out on every app at once
A sold-out item comes down everywhere and goes back up when stock arrives.
A marketplace price is not a shelf price
A per-app price that covers the commission and stays above your margin floor. Esplanda proposes each price; you approve it.
Margin per app, after commission
Keeping or dropping an app gets decided on a number, not a feeling.
Your accounts, your agreements. Esplanda works on the DoorDash and Uber Eats accounts you already have. You keep your agreements and payouts, and each app's commission shows in your margin.
Getting found
A shop with no traffic sells nothing
Building the checkout is the easy half. What fills a shop, strongest first:
Local search and your map listing
People nearby find your hours, products and order button. See our local SEO software.
Email and texts to your regulars
Your regulars are the likeliest first online buyers. See email marketing for small business.
Loyalty that counts online orders
Online customers join the same records and points. See our customer loyalty software.
AI assistants
People ask ChatGPT, Gemini or Perplexity where to buy nearby. Esplanda checks whether they name your store, and what to fix next. See the AI visibility tool.
Reviews that get a reply
New reviews alert you, and each reply is drafted in your voice for your OK. Replies to 1–2 star reviews always wait for you.
Delivery apps, for reach
Reach at a commission you don't control, measured per app.
Questions
Online ordering questions owners ask
Can I sell online without paying commission on every order?
Yes: an order through your own Esplanda shop carries no marketplace commission, and Esplanda takes no percentage of your sales. Esplanda charges a flat 99¢ per order, capped automatically at $299 a month, with hosting free. Card orders carry the card cost, paid to the processor you already use or to Esplanda's, resold through First American Payment Systems, a Deluxe company, from 2.89% + $0.30 online. Your rate is set when First American approves your account, from your current statement.
What does online ordering cost with Esplanda?
Hosting and SSL for your website and online shop are free. Each online order is then 99¢, capped automatically at $299 a month, and you are billed whichever is lower. Esplanda POS is free, Esplanda takes no percentage of your online sales, and there is no setup fee and no contract. One catalog on your DoorDash and Uber Eats accounts is Marketplace Connectivity, $69 per location per month, for prepared food, sold to stores with $2,000 a month or more in marketplace and delivery revenue and not to alcohol sellers until legal review clears it. Card processing is optional and priced separately. Every line is on Esplanda pricing.
How do I stop customers ordering something I don't have?
Drive availability from counted stock, not a spreadsheet. Esplanda hides sold-out items on its own and lets you hold back a shelf reserve for walk-in customers. Stale availability is a common cause of refunds and substitutions in local online ordering.
How does online ordering integrate with my POS?
With Esplanda POS as the register, the online shop and the counter share one catalog and one stock count, so a price change or a sale at the counter shows online too. If you keep a Square, Clover, Lightspeed or KORONA register, Esplanda connects to it and keeps the catalog in sync, with some matching work for new items.
How does age verification work for online alcohol orders?
Esplanda runs an age gate on entry, an age acknowledgment at checkout and an ID check at handoff for pickup and delivery, with the record kept on the order. Alcohol delivery rules are set by your state, your town and your license, and you set the zone, hours and categories to match.
Can Esplanda manage my DoorDash and Uber Eats menus?
Yes, with Marketplace Connectivity: Esplanda keeps one catalog, pushes items, prices and availability to the DoorDash and Uber Eats accounts you already have, brings every order into one queue, and proposes each app's price for your OK. It shows what each app earns after commission, with each app's fee in your margin. You keep your agreements and payouts. The line is for prepared food, sold to stores with $2,000 a month or more in marketplace and delivery revenue, and not to alcohol sellers until legal review clears it.
Should I use my own online store or DoorDash and Uber Eats?
Both, for different jobs. Your own online store keeps the margin and the customer relationship; the delivery apps bring reach at a commission you don't control. The useful measure is margin per channel after fees, which Esplanda shows, rather than order count.
Do I need an app, or is a website enough?
For most single-location stores, a fast mobile website is enough, because the hard part of an app is getting people to install it and open it again. A branded app pays off when you already have a loyal base and will keep pushing installs.
Take orders online from the stock you really have.
Esplanda POS and your website are free to start, with no card needed. Add paid tools only when you want them. Pricing your online shop? The free price check shows what comparable stores near you charge.
