Esplanda pricing

The POS system with no monthly fee

Esplanda POS costs $0, website hosting is free, online orders are 99¢ capped at $299 a month, and add-ons run $29–$699.

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A 3D Esplanda register for a fictional store with a receipt printer and card reader, a large blue tag reading $0 POS a month, and a chip reading from $29 add-ons

Illustrative example

What is free

Esplanda POS

Free

$0 a month, with no end date

The register on every station, moving your products, customers and suppliers across, and 30 days running both systems side by side. It runs on the computer, tablet or phone you already have, and tested hardware is yours to buy once at list price, with no lease and no monthly device fee.

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Switched on from the first morning:

  • Loyalty and gift cards
  • Purchasing and invoice capture
  • Merchandising and assortment
  • Demand forecasting
  • Multi-location
  • Supplier intelligence
  • The daily owner brief
  • How you compare with similar businesses

More on the free POS system

Website & Online Ordering

Free hosting

99¢ per online order, never more than $299 a month

Hosting and SSL are free. You are billed the lower of 99¢ per order or $299 for the month, automatically. There is nothing to choose and no switch to flip.

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How the cap works:

  • At 302 orders in a month, 99¢ each comes to $298.98
  • From order 303, the $299 cap applies and every further order that month adds nothing
  • A flat fee per order, never a percentage of what the order was worth
  • A business that takes no online orders pays nothing for its website
  • With no Esplanda register and under ten online orders a month across a trailing 90 days, the account moves to read-only: the site stays up and your data stays yours, but the order path closes

More on the free website and online ordering

  • Email and chat support

    $0 for everyone, whether or not you buy a paid tool.

  • A website with no ordering

    $10 a month. After 12 months with no order path and no paid tool it moves to $39, with 30 days' notice, and you see that when you sign up. See the static website.

  • More locations

    Multi-location software is free on every location that processes card payments with Esplanda, and $49 a month on one that does not. See multi-location software.

No setup fee, no contract and no per-user fees. Not ready to start? Start with the free price check

Paid tools

Add a tool when the job is yours

Read the left column. When a sentence sounds like you, the tool beside it does that job. Each one is bought and canceled on its own, priced per location per month.

Bringing customers in

Paid tools for bringing customers in, per location per month
If you have been sayingThe paid toolPrice
“Give me the tools and I’ll run my own email, texts, posts, ads and listings.”Marketing — Do It YourselfYour ad spend stays on your own card, never marked up. See marketing automation.$199/mo
“I’ll set the revenue goal. You run the marketing.”Grow My BusinessContains Marketing — Do It Yourself in full, run by Esplanda’s software against the goal you set.$699/mo
“Tell me what the businesses around me charge, every day.”Competitor IntelligenceSix nearby competitors, up to 2,000 matched products, refreshed daily. See competitor price tracking.$299/mo
“Ask my happy customers for reviews, and get replies out fast.”Reviews & ReputationReview requests, new-review alerts and replies. See review management software.$79/mo

Grow My Business contains Marketing — Do It Yourself, so the two are never billed together: move up to $699 and the $199 stops the same day. Managed ad spend inside either tool runs up to $10,000 a month, on your own card.

Answering and taking orders

Paid tools for answering customers and taking orders, per location per month
If you have been sayingThe paid toolPrice
“Answer the phone when I’m busy, and take the order properly.”AI PhoneReceptionist and order taker: 500 answered minutes a month, then 20¢ a minute, with a hard ceiling at 1,000 minutes until you approve a top-up. See the AI receptionist.$149/mo
“Answer the people on my website before they leave.”AI Chat & Order HelperAnswers visitors and helps them finish an order. The first 90 days are free. See AI chat for your website.$29/mo
“Keep my Uber Eats and DoorDash menus right, with those orders on one screen.”Marketplace ConnectivityFor businesses doing $2,000 a month or more on delivery marketplaces; not sold below that. See online ordering.$69/mo
“When something breaks, I want to talk to a person.”Phone supportA phone line to Esplanda for you, the owner, on top of free email and chat support.$129/mo$0 when you process with Esplanda

AI Phone answers your customers; phone support is your own line to Esplanda. If card processing moves elsewhere, phone support returns to $129 at the next billing date, with 30 days' notice. In beverage alcohol, Marketplace Connectivity is offered only after legal sign-off.

The back office

Paid tools for the back office, per location per month
If you have been sayingThe paid toolPrice
“Keep my books straight all year, so I’m not rebuilding them in January.”Books & ExpensesBooks kept at the moment of sale, expenses captured as they happen. See books and expenses.$99/mo
“Write the schedule once, and show me who actually turned up.”Employee Scheduling & AttendanceThe schedule, the clock and labor cost. See staff scheduling software.$49/mo
“My trade accounts should pay online, on a plan, on autopay.”Billing & Vendor AccountsAn account portal, recurring plans and autopay. See vendor billing.$49/mo
“Take orders, applications and bookings on a form, not a notepad.”FormsForms that write straight into your own records. See online forms.$29/mo

Books & Expenses works alongside your accountant, and Employee Scheduling & Attendance hands clean hours to the payroll provider you already use.

Example bills

Three bills, with the sums shown

Sums you can check, not quotes. Change the order count and the website line changes with it.

Illustrative arithmetic. Every input: one location · 68 online orders in the month, so 68 × 99¢ = $67.32 · card payments processed with Esplanda, so phone support is $0 · under $2,000 a month on delivery marketplaces, so Marketplace Connectivity is left out · AI Chat & Order Helper is counted at $29, its price after the first 90 free days · Marketing — Do It Yourself is left out of the third bill because Grow My Business contains it. No business is named and none of this is a customer’s bill.

Only the free lines

  • Esplanda POS$0.00
  • Website & Online Ordering, 68 × 99¢$67.32
  • Email and chat support$0.00

$0 + $67.32

$67.32 a month $807.84 a year

Four paid tools

  • Free lines, as before$67.32
  • Marketing — Do It Yourself$199.00
  • Competitor Intelligence$299.00
  • AI Chat & Order Helper$29.00
  • Employee Scheduling & Attendance$49.00

$67.32 + $199 + $299 + $29 + $49

$643.32 a month $7,719.84 a year

Every tool this example uses

  • Free lines, as before$67.32
  • Grow My Business$699.00
  • Competitor Intelligence$299.00
  • AI Phone$149.00
  • AI Chat & Order Helper$29.00
  • Reviews & Reputation$79.00
  • Books & Expenses$99.00
  • Forms$29.00
  • Billing & Vendor Accounts$49.00
  • Employee Scheduling & Attendance$49.00

$67.32 + $699 + $299 + $149 + $29 + $79 + $99 + $29 + $49 + $49

$1,548.32 a month $18,579.84 a year

Card processing

Card processing is optional

Every software price on this page is the same on any processor. Process with Esplanda and two things change: phone support is $0, and every extra location carries no multi-location charge. If processing moves elsewhere, both return at the next billing date, with 30 days' notice.

In person

2.79% + 10¢

per card-present transaction

Online

2.89% + 30¢

per online transaction

Your rate is set when First American approves your account, from your current statement. Esplanda processes card payments as a reseller for First American Payment Systems, a Deluxe company, which approves, funds and owns your merchant account.

More on credit card processing for small business.

  • No setup feeOn any line, free or paid
  • No contractMonth to month, each tool canceled on its own
  • No per-user feesAdd a manager, a bookkeeper or a second owner
  • Your data, any timeExport all of it, whenever you want

More on pricing

  • Every pricing question

    Is the POS really free? Do I have to switch processor? What happens if I cancel?

    Pricing FAQ

  • The register, at $0

    What comes with the free register, the devices it runs on and the move from your old system.

    Free POS system

  • Your store online

    Free hosting, 99¢ an order, and the $299 cap that applies by itself.

    Free website and online ordering

  • Just a website

    Your hours, your location and what you sell, hosted with SSL for $10 a month.

    Static website

Start with the free half, decide the rest later

Start free today, or book a demo and we'll walk through Esplanda on a business like yours.

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Esplanda POS and your website are free to start, with no card needed. Add paid tools only when you want them.

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