Included on every plan
Use Esplanda POS
On desktop, iOS and Android. The sale, the cost and the stock count are one record, so there is nothing to match and nothing to reconcile. See the POS system with inventory management.
How it works
How Esplanda works: from your goal to what it earned
Esplanda is retail management software that works in a loop. You set a goal in dollars and your limits once. Esplanda watches your sales, stock, prices and customers and finds the work that closes the gap. Depending on your plan, it tells you what to do, gets the work ready for your one-tap OK, or does routine work inside your limits, and it records what each action earned.
The 14-day free trial needs no credit card to start. Plans from $99 per location per month. See Esplanda pricing.
Step 01You, once
Set a goal in dollars
Everything Esplanda does is built from your sales and scored against your goal, so step one is two short jobs: connect the register, then say what you want.
First, your register
Keep the register you have, or use ours.
$79 per register per month
Keep Square, Clover, Lightspeed or KORONA
Nothing changes at the counter, but every product is matched between the two systems, new items join a match queue, and the counts need reconciling because two systems drift. See our POS integrations.
Either way, your products, customers and sales history come across with POS data migration. Your Google Business Profile, review sites, email and text messaging, Google, Meta and TikTok ad accounts, delivery apps and your bank or accounting feed then connect with a sign-in, not a migration.
Then say the goal out loud
Tell Esplanda what you want in dollars, the way you would say it: the weekly profit you want, or the margin you want to keep. Every suggestion it makes is scored against that goal.
Step 02Esplanda, every morning
Esplanda finds the work
Each morning it shows where the week is heading. On Visibility, Esplanda shows you what to do. On Operations and Done-For-You, it drafts the work itself: specific, costed and ready to go, each piece with its reason and what it is expected to earn.
It seesstock that will run out
Orders
One purchase order per supplier, timed to its delivery day and built from what sold and what's on the shelf (Operations and Done-For-You). See our purchase order software.
It seesa cost rise or a nearby price move
Prices
Public prices at nearby stores tracked, supplier cost rises caught, and never a price below legal alcohol minimums. On Operations and Done-For-You, the new shelf price is ready for your OK. More on competitor price tracking.
It seesa regular who drifted, a new review
Customers and reviews
Regulars who have drifted from their usual rhythm, with the offer to make inside your discount ceiling, and every review that needs a reply flagged. On Operations the win-back message and each reply are drafted for your approval; on Done-For-You they go out inside your limits, and 1–2 star reviews still come to you.
You askhow much did I sell last Monday?
Answers in plain words
The AI business assistant answers questions like that one with the numbers behind the answer.
Step 03You, in one tap
You approve, or it waits
On Operations, every piece of work comes to you with its reason; on Done-For-You, anything outside your limits does. Approve, edit or say no in one tap, on your phone or computer.
- One capability at a time. On Done-For-You, you hand over one capability at a time, once you trust it, and can revoke any of it whenever you want. Autonomy follows results: in any area where results fall short of forecast, Esplanda steps back until accuracy recovers.
- Override it and it learns. Undo its work or turn down a campaign, and Esplanda keeps the reason and remembers your decision next time. That is what business automation software should look like for a store: rules you set, not rules it sets for itself.
Waiting for your OKMaple & Oak Wine & Spirits
Friday order · Pine & Barrel Distributing
14 lines · $2,860 · above your $2,500 limit
Prosecco 750mlRuns out Saturday12
Hard seltzer 12-packSelling faster this week8
House Cabernet 750mlBelow your usual stock6
Expected to earn+$410Likely +$250 to +$500
ApproveEditNot now
Illustrative example
Limits you set once
| Limit | What it controls | Example |
|---|---|---|
| Largest order | The biggest supplier order it may send without you | $2,500 per order |
| Margin floor | The margin no price may drop below | 22% on wine |
| Deepest discount | The biggest discount an offer may carry | 15%, never on your top sellers |
| Ad cap | The most it may spend on each ad channel in a month | $400 a month on Google |
| Approved suppliers | Who it may order from | Your three distributors, nobody else |
On Done-For-You, an order under the $2,500 limit goes out on its own, and the $2,860 Friday order above waits for you. Anything outside a limit comes to you as a request.
How much it may do alone is set by your plan
- Visibility$99
Tells you. Forecasts, warnings and the next step, and you do the work.
- Operations$299
Gets it ready. Everything is drafted and waits for your tap.
- Done-For-You$599
Does it, inside your limits. Routine work under your limits goes ahead; anything above them still comes to you.
Plans are per location per month. Neither Visibility nor Operations spends money or changes a price by itself. Compare the plans on Esplanda pricing.
A short list always comes to you on every plan, including replies to 1–2 star reviews, refund requests, any ad spend and a price move near your floor, and you can switch to approve-everything mode at any time. Read why Esplanda is safe to trust.
Step 04Esplanda, afterwards
It measures what it earned
Once the result is knowable, Esplanda writes what each action actually earned next to what it expected, in dollars. That record shows you, action by action, what the work earned. See how we measure results.
Your ledger, for every action
- Before
- What the work is expected to earn, with its reason.
- After
- What it actually earned, written next to the expectation.
- Every result
- Recorded next to the prediction, in dollars, and kept in your ledger.
- Permission
- Autonomy follows results: when a type of work falls short of its forecast, Esplanda goes back to asking you first, and tells you why.
One week, step by step
- MondayA bourbon will run out before the next delivery, so it goes on the distributor's order. The order is under the limit, so on Done-For-You it goes out on its own.
- WednesdayA nearby store cuts the price of the vodka you sell most. Matching it would bring the price near your margin floor, so the new shelf price is staged for your OK.
- FridayThe weekend order is above your limit, so it waits for you with a reason on every line.
- SundayThe weekly summary lists what was done and what each action is expected to earn; the ledger fills in what it earned as each result comes in.
Illustrative example
Tomorrow morning the loop starts again at step 02.
Not a dashboard
How this differs from a dashboard
A dashboard reports what already happened and leaves every decision with you. So does a report tool, a register on its own, or a chat box added to old software. The difference is how much of the work the software takes, and whether it measures what that work earned.
| Level | What the software does | What you do | Example |
|---|---|---|---|
| Alerts | Notices something and tells you | Decide, act and check | A low-stock alert |
| Suggestions | Suggests what to do | Judge it, do it and check | A suggested reorder list |
| Acts inside your limits | Does the work inside limits you set | Set the limits and approve the exceptions | Orders sent under an order limit |
| Acts and measures what it earned | Does the work, writes down what it expects to earn, then measures it | Set goals and limits, read the results, overrule | Orders sent under a limit, each with what it earned recorded |
Visibility tells you what to do, Operations gets the work ready for your one-tap OK, and Done-For-You does the work inside your limits. On every plan, each action is recorded with what it was expected to earn and what it earned.
Who it's built for
- Owner-run stores where one person carries the management load, with a real catalog and repeat customers.
- Liquor and wine stores, grocery and convenience stores, counter-service restaurants and bars, retail shops and service businesses.
- Groups of stores, each location on its own plan with its own limits.
Works with what you have
- Your register. Keep Square, Clover, Lightspeed or KORONA for $79 per register per month, or use Esplanda POS, included on every plan.
- Your history. Products, customers and sales history come across, and forecasts learn from your own sales, starting with your first two to four weeks.
- Your accounts. Google Business Profile, review sites, email and text, ad accounts, delivery apps and your bank or accounting feed connect with a sign-in.
Questions to ask any vendor, including us
- What did you predict, and what did you measure, in dollars?
- What does it do without being asked? Name a routine job, such as next week's order.
- Which limits can I set, and how do I take a permission back?
- Do I have to replace my register?
- What can I take with me if I leave?
Your part
Four things that stay yours
Esplanda takes the routine work off your plate. Four things stay with you, and each one makes Esplanda work harder for your store.
Get the connections right
An afternoon of sign-ins. In the first week Esplanda shows you any duplicate items or wrong costs in your item list, so every forecast starts from clean data.
Set limits you mean
Your largest order, your margin floor, your deepest discount. Twenty minutes here decides how much Esplanda takes off your hands.
Read the morning summary
A few minutes a day: what's ready, what each piece is expected to earn, and one tap to approve it.
Keep the judgment calls
Who to hire, which supplier relationship to protect, whether to sign the lease next door. Esplanda brings you the numbers; those decisions stay yours.
Questions
How it works: questions owners ask
How does Esplanda work?
Esplanda works in a loop: you set a goal in dollars and your limits once, and Esplanda watches your sales, stock, prices and customers, forecasts where the week is heading and finds the work that closes the gap, such as a supplier order or a price change. On Visibility it tells you what to do, on Operations it gets the work ready for your one-tap OK, and on Done-For-You it also does routine work inside your limits. Every action is recorded with what it was expected to earn and what it actually earned.
How long does it take to set up Esplanda?
Setup is step by step: connect your register or set up Esplanda POS, then about an hour of connections, such as your Google Business Profile, email and text messaging and your ad accounts. Setting your goal and your limits takes about twenty minutes. Forecasts learn from your own sales, starting with your first two to four weeks, and approvals let you see every piece of work before you hand any of it over.
What does Esplanda connect to?
Your register first: Esplanda POS, included on every plan, or a Square, Clover, Lightspeed or KORONA register for $79 per register per month. Then your Google Business Profile, review sites, email and text messaging, your Google, Meta and TikTok ad accounts, your delivery apps and your bank or accounting feed. Nobody is forced to change register.
What stops Esplanda from doing something I don't want?
Your limits, set once: the maximum purchase order value and a weekly ceiling across all suppliers, the suppliers it may buy from, a floor margin, your price rules, the deepest discount an offer may carry, the ad spend cap for each channel, how often any one customer may be contacted, the hours messages may be sent, which segments may be contacted, tone rules, escalation rules, scheduling rules and a labor target, and which capabilities may act at all. Anything outside them becomes an approval request. Replies to 1–2 star reviews, complaints, refund requests, anything touching alcohol rules or a legal claim, any ad spend, publishing a blog post, a price move near your floor or larger than your maximum move size, marketplace prices and a shift swap that breaks your rules always come to you, and you can switch to approve-everything mode at any time.
How does Esplanda check its own forecasts?
Every result is recorded next to its prediction, in dollars, and stays in your ledger. When a type of work falls short of its forecast, Esplanda goes back to asking you first, and tells you why.
Can I let Esplanda do some things and not others?
Yes. How much Esplanda does is set area by area, and any area can stay on advice only. For example, on Done-For-You you can let it send routine supplier orders under your limit while keeping every price change for your approval, and change these settings at any time.
What happens in my first two weeks?
Your first two weeks can be the 14-day free trial, with no credit card needed to start. Connect your register or set up Esplanda POS, connect your accounts with a sign-in, and take about twenty minutes to set your goal and limits. In the first week Esplanda shows you any duplicate items or wrong costs in your item list, so every forecast starts from clean data. From then on, each morning brings a short summary of what is ready, what each piece is expected to earn and one tap to approve it.
Do I need to learn a new system?
Your day with Esplanda is a short morning summary and one-tap approvals, on your phone or computer. You can also ask questions in plain words, such as how much you sold last Monday, and get the answer with the numbers behind it.
Your first step
Set a goal and watch the loop run
Start free today, or book a demo and we'll walk through Esplanda on a store like yours.
Esplanda POS included on every plan, from $99 per location per month. See Esplanda pricing, or read about Esplanda, the company behind it.
