When it comes to promoting a liquor brand, many liquor store owners get stuck with promotional ideas and need help to promote their brand in front of their potential consumers.

However, there are many laws & regulations that every liquor store owner needs to follow before promoting their brand.

Now the question arises, What are the most effective ways to promote the liquor store without violating the laws?

Well! Promoting a liquor store can be difficult for others but not for you.

Because this time, we’ve got you covered!

This article provides 7 amazing liquor store promotion ideas that can help any liquor store owner like you to promote their brand globally and drive more customers and sales.

Let’s explore some amazing promotion ideas!

Here are some amazing & easy-implementing ideas that help to take your brand globally and increase brand visibility, customers, and sales:

1. Build your Online Presence

If you want to attract more customers to your store, then the most important thing you need to do is build your online presence. Nowadays, millions of people are searching for liquor online, and if your targeted customers are searching online, then it’s important that you must appear first.

So it’s the right time to take your liquor business online by creating a fully-featured online liquor store where you can easily list the products, set the inventory, promote to your targeted customers, and drive more sales.

Let Esplanda help liquor store owners like you to build their fully-featured online liquor store and provide you need to build a strong presence online, easy inventory management, and our end-to-end supply chain integration so that you need to pack the orders and everything will be automated from receiving orders to delivery/ship to customers in one-click.

It’s an all-in-one solution for liquor store owners to take their brand online to sell liquors with an automated system and make huge profits. Click “Solutions for Liquor Stores” and get your fully-featured online liquor store in the next 10-mins.

2. Get the Mobile App

Apart from creating an online liquor store, you will surely need a mobile app for your liquor business. Currently, 6.6 billion people are using smartphones, and most prefer to purchase anything through their smartphones. So it’s important to build an attractive & fully optimized mobile app for your brand to drive more customers, receive orders, and manage stores from one place.

3. Social Media Automation

Now your brand is all set to get in front of targeted customers. So it’s time to focus on marketing to promote your brand on different platforms, including social media, email & search engines. Connecting with prospective clients and raising brand awareness may be achieved via social media. Make a social media presence for your liquor business on sites such as Twitter, Facebook, and Instagram.

The next step is sharing images and details about your products to attract more customers. Promoting your brand helps to increase the brand’s visibility, drive more customers and increase sales. However, handling all marketing platforms together can be challenging for others but not for you.

Esplanda offers built-in social media platforms integration, such as Facebook, instagram, Twitter, etc. So you need to log in to your brand account on all social media platforms and be ready to automate everything itself.

With Esplanda, you can schedule your posts automatically by uploading content such as products, deals, and events, selecting the social platform and date/time, and clicking the button. It helps you to keep up-to-date your social presence everywhere with complete automation.

4. Effective Email Marketing

Start running effective email marketing campaigns by using our built-in email marketing tool. Just log in to your business account, list your targeted customer’s data and send emails with complete automation. Esplanda makes marketing so easy & effective by automating marketing campaigns and driving you more customers & sales.

5. Get your Product Inventory Published on Marketplaces

Are you planning to attract even more potential audiences? Think about selling liquors at marketplaces. An online marketplace allows retailers of alcoholic beverages to register their liquor stores there. So that whenever customers are searching for liquors, the chances of getting your brand appear first higher in the marketplace. Esplanda will help you to list your store on popular marketplaces so that you’ll appear first in search results, getting more customers & sales.

6. Use Discounts & Coupons Effectively

Discounts & Coupons are something that every customer loves to use. So if you’re providing amazing discounts & coupons to your customers, it builds trust & loyalty toward them and encourages them to use these coupons and bring you more sales and profits. So it’s a most helpful strategy to get more customers.

Esplanda has a built-in coupon code system for your liquor store, you can create an unlimited number of coupon codes for your customers and integrate them with your products. So that whenever any customers try to implement these coupons, they get a selected discount. It attracts more customers to your store, increasing sales and profits.

7. Use free tools to grow your liquor brand

There are so many free tools available that you can utilize to grow your brand more effectively to increase your brand’s visibility, improve customer reach & drive sales. Some of the handpicked tools you must try to grow your liquor business i.e.,

• Google My Business – An online marketplace to create & list your business profile to appear in local searches and get recognized as a popular brand.
• Google Analytics – Esplanda has built-in analytics tool integration so that you can monitor the complete activities of your store with a user-friendly Dashboard.
• Google Keywords Planner: Find the easiest-to-rank keywords with the help of this tool, create content around and get a ranking on search engines like Google, Yahoo, and Bing.
• Google Search Console: This tool helps you to grow your online liquor website performance, search indexing, and enhance the user-friendly website experience.

To increase brand awareness and drive more traffic and sales. These are the most preferred ways to bring results to the table!!

But you need to take help from experts for your brand promotion. 

Meet Esplanda, an all-in-one solution for liquor store owners like you to build a fully-featured website, application, and dedicated marketing tools that you can easily use to promote your brand & drive more traffic & sales. Get a complete solution, from building your brand presence online to reaching targeted consumers. Contact Us today and get a fully-featured website, application, and marketing support in one place.