The days of tossing flyers and newspaper ads to advertise your burgeoning company are long gone. Today, the digital marketplace is the one which can help make more money. Hence, in today’s technologically advanced culture, we must modify our ways of thinking to fit the demands of the present and join the digital race for brighter goals. As a result, even though you operate your business from a physical location, your online presence is what empowers you to flourish in the present market. And you never know; maybe one day your brand becomes a premium one. So, with the help of an online website for brick & mortar stores, you can login your presence in the digital realm. Let’s have a look at why an ecommerce store can prove beneficial for you.
An online website for brick & mortar stores has a lot of advantages and can be a huge source of cash flow for your expanding firm. Your company’s success can be nearly doubled by having a quality website, for both online and off-line revenue.
More than 40% online shoppers
Many surveys indicate that consumers believe they spend an average of more than 40% of their monthly retail spending online. With over half of their current purchases being made online, online shopping is popular with urban dwellers. And businesses from all over the world are meeting their demands. While over three out of four retailers said transitioning to or growing their business online was the hardest part of the epidemic, they triumphed in it. 88 percent of the 500 store owners or managers surveyed claimed to currently sell their wares online.
A brick and mortar store’s internet presence is thriving in the future. Online purchasing and product searching are widely used by customers. Furthermore, if your store is not accessible there online, you are certainly falling behind the competition. According to research done by the consulting company Accenture in April 2013, 88% of consumers had searched things online before stepping into a store. Woah! This substantial amount of data demonstrates that people are avoiding your store and making purchases at rival retailers as a result of your business’s absence from the internet.
What do polls of online shoppers reveal?
In a similar vein, a 2013 Google Think study on holiday buying found that 79% of consumers trusted e-commerce websites featuring product catalogues. Instead of physically visiting the store, most purchases were made online from its ecommerce websites. Over time, the number of people purchasing online has increased, and it is currently the most prevalent.
Here are the 10 points which proves an online website for brick & mortar stores can be a profit to your business.
24*7 Business
E-commerce websites allow you to be accessible 24/7. By simply providing clients access to your products outside of regular business hours, this is extremely advantageous for your physical store.
Customer Ease
Customers can purchase easily and conveniently online from the comfort of their homes or while on the road.
Cost-Effective Marketing
To advertise your company online, there are numerous marketing tactics that are productive, such as E-Mail, Content, SEO, Social Media, Referral marketing.
Increased Customer Reach
Your business will have twice the search engine ranking power if you have a website that works in tandem with your physical store. Most clicks go to the first three organic listings.
Keep Up with Competitors
See what other online companies in your sector segment are doing, how their websites are set up, and what kind of information they are giving their clients.
Customer Satisfaction
By offering options to customers for how, when, and where they shall contact with your products increases customer happiness and solidifies your brand’s position.
Customer Engagement
Your online store’s social media profiles provide it a more unique appearance that customers can connect with on a more personal level.
Brand
Lack of an online presence might impact a brand’s reputation. Hence, an online website for brick & mortar stores can prove a helping hand in establishing brand image.
Customer Loyalty
Utilizing your website as a platform for client interaction will help you establish your brand as a leader and foster customer loyalty. People typically visit a company’s website to gather more about it.
Scalability
E-commerce websites enable you to identify the most popular products and raise their stock levels.
So, now you see, how an online website for brick & mortar stores can be a turning point to your business with high sales. In the short and long run, bringing your store online has a plethora of benefits that make the effort worthwhile. The biggest immediate advantage of moving your store online is that you’ll still be able to make sales even while there are regulatory limits on in-person business. With a physical store as well as an online one, you may provide your customers a lot of services like buy online, pick up in store. If the buyer is happy, the review of your shop will also be favourable, which in turn will inevitably boost sales.
If you recognize the advantages of online shopping, you must be aware that some commodities are simpler to buy or sell online. Online shopping is more convenient for certain products known as long-trail items. Consider novels or books as an example. It’s unlikely that you’ll discover it in the convenience store close by. But if you look online, you can probably locate it on any website or online bookshop. The internet storefront for your business may also benefit the services you provide to your clients. Online stores have reviews, and if your service is good, you will get good evaluations, which will draw more and more customers to your store. Besides, there are FAQs and chat options, which broadens your range of customer service offerings. These advantages can, of course, benefit your brick-and-mortar store’s ecommerce sales.
