In this blog we are going to cover some features of a website builder that you should look for while searching for a web developer.
As we enter 2023, the world of website building is more competitive than ever. With so many website builders available, it can be difficult to know which one to choose. To help you make an informed decision, here are the top 17 features a website builder should have in 2023.
- Ongoing Website Maintenance
- WordPress Support
- Logo & Graphic Design
- SEO and Keyword Research
- Responsive Design
- Intuitive Drag-and-Drop Interface
- Flexible Templates
- E-commerce Functionality
- Analytics and Reporting
- Social Media Integration
- Blogging Functionality
- Secure Hosting and Backups
- Support and Community
- Social Media Posts Scheduling Feature
- Email Marketing Integration
- Google & Facebook Marketplace Listings Feature
- Features that you can Get at Esplanda
1. Ongoing Website Maintenance
A client expects certain additional services to be provided to him by the developer team when he hires the services of any website developer or designer.
Even if the website is created using a content management system like WordPress, where the client may simply upload photos and information by himself, it occasionally still needs maintenance. Different services are provided by the developers when it comes to continuous website maintenance.
You may be charged for this on an hourly basis. You may also take a package in which monthly payments have to be made to the developer. For instance, this bundle could be a one-month payment. Furthermore, according to the working hours in the month in which you will have to pay according to the hourly basis he works for you.
this is also a feature of a website developer that Website developers offering maintenance as a package can be a great choice because it helps you to ensure some ongoing income, adding some predictability to an otherwise unpredictable revenue.
Maintenance packages can also depend on clients as they understand their budget for ongoing expenses related to their website, and they know that they’ll be easy to reach whenever they need maintenance support.
As a client you need hosting to your website. This is yet another service that your website developer offers. Hosting websites requires servers. In this instance, they provide you with the best hosting plans that are customized to your specifications.
3. WordPress Support
WordPress is a very popular content management system. It is so incredibly popular that a large percentage of new websites are being built on them. According to statistics, WordPress shares 34 percent of the internet and it is increasing day by day. WordPress is ideal for small and medium sized businesses. And the best thing is that it is free.
One thing that needs to be made clear is that WordPress users occasionally have problems that call for assistance. It is a downside of free cms and getting support for it can be challenging. Offering wordpress support is just like ongoing website maintenance. The same rule will apply here. WordPress support could be billed hourly or website developers offer you maintenance packages monthly on a flat rate.
4. Logo & Graphic Design
Amazon, flipkart, esplanda, ford, Volkswagen, Audi, Mercedes there are many brands who have their own logo. This logo is the identity of their brand. Logo grabs attention, makes a strong first impression, and is the foundation of your brand identity.It separates you from competition, fosters brand loyalty, and is expected by your audience. As many clients will be looking for their own business logo. Apart from that many types of business cards, labels, brochures and many marketing materials needed for websites. So, Website developers offer you logo and Graphic service along with website developmeny.
5. SEO and Keyword Research
When you decide to develop a website, you want maximum traffic to come to it. You would want your website to appear in the search engine’s top results. For this service, search engine optimization is vital.
You won’t achieve your goals without this. However, SEO service is a different business altogether. But many website developers also give you the option of basic search engine optimization. Keyword research is one important aspect of SEO. Keywords vary from business to business.
Keyword research makes it easier to reach customers. Your keyword research services could involve identifying and suggesting the best keywords for your business. It targets your website and the content that you publish on your website.
There are some services like Advertisement design, social media management, copywriting is also provided by some website developers. As a website client you need to advertise your product impactfully in the ecommerce world. So it needs an impressive ad design of your product that quickly grabs the attention of the clients. Same thing applies to Social media and copywriting.
As most businesses focus on social media to maximize their reach and potential. In this case, effective Social Media management is required. As a business house, a good copy or context for the landing or sales page is required. So, additional services vary from developer to developer and their business size.
6. Responsive Design
In today’s mobile-first world, it’s crucial that your website looks good and functions well on all devices, from smartphones to tablets to desktops. A website builder with responsive design capabilities ensures that your site will adapt to any screen size and provide a consistent user experience. This can be a creative and important feature of a website builder.
7. Intuitive Drag-and-Drop Interface
Gone are the days of needing to learn HTML and CSS to build a website. A modern website builder should have an intuitive drag-and-drop interface that allows you to easily add and rearrange elements on your site without any coding knowledge. Drag and drop feature of a website builder can be good, because drag and drop facility makes user to create website easily.
8. Flexible Templates
While templates can make website building faster and easier, they shouldn’t be restrictive. Look for a website builder that offers a wide variety of templates, but also allows you to customize them to your needs. This includes the ability to change fonts, colors, images, and layout.
9. E-commerce Functionality
If you plan to sell products or services through your website, you’ll need e-commerce functionality. A website builder that offers e-commerce features, such as a shopping cart, payment gateway integration, and inventory management, can save you time and money compared to building an online store from scratch.
10. Analytics and Reporting
To track your website’s performance, you need analytics and reporting tools. A website builder that offers built-in analytics, such as traffic statistics, bounce rates, and conversion rates, can help you optimize your site and improve its effectiveness.
11. Social Media Integration
Social media is a powerful marketing tool, and integrating your website with social media platforms can help increase your online presence. A website builder that offers social media integration, such as social sharing buttons, social media feeds, and social login options, can make it easy for visitors to engage with your brand on social media.
12. Blogging Functionality
Blogging is a great way to generate fresh content for your website, attract visitors, and improve your search engine rankings. A website builder that includes a blogging platform, such as WordPress or Ghost, can make it easy to create and manage a blog on your site.
Blogging functionality is very important, without this you will not be able to post or write blogs, and blogs are the only way to bring traffic on your website.
13. Secure Hosting and Backups
Website security is more important than ever, and a website builder that offers secure hosting and regular backups can help protect your site from hackers and other threats. Look for a website builder that includes SSL certificates, regular backups, and other security features.
14. Support and Community
Finally, a website builder should offer support and a community of users to help you solve problems, learn new skills, and stay up-to-date on the latest trends in website building. Look for a website builder that offers email, chat, or phone support, as well as a user forum or community where you can connect with other users.
15. Social Media Posts Scheduling Feature
A website builder with Social Media Posts Scheduling feature allows users to schedule and publish their social media posts from within the website builder platform. This feature provides an easy and efficient way for website owners to manage their social media presence by allowing them to create and schedule posts in advance, and have them automatically published at a specific date and time.
This feature can help website owners save time and increase engagement with their audience by ensuring that their social media posts are published at the most optimal times.
16. Email Marketing Integration
Email Marketing Integration is a feature that allows website owners to integrate their email marketing campaigns with their website builder. This feature enables website owners to capture email addresses and leads from their website visitors and seamlessly integrate them into their email marketing campaigns.
With this feature, website owners can create targeted email campaigns, track their email open and click-through rates, and improve their overall email marketing efforts.
17. Google & Facebook Marketplace Listings Feature
Google & Facebook Marketplace Listings feature allows website owners to list their products and services on Google and Facebook marketplaces directly from the website builder platform.
This feature enables website owners to expand their reach and increase their sales by making their products and services more visible to potential customers on these popular online marketplaces. With this feature, website owners can create, manage, and optimize their listings, and track their performance and sales directly from the website builder platform.
In conclusion, choosing the right website builder is essential for creating a successful online presence in 2023. Look for a website builder that offers responsive design, an intuitive drag-and-drop interface, flexible templates, e-commerce functionality, SEO optimization, analytics and reporting, social media integration, blogging functionality, secure hosting and backups, and support and community. With these features, you’ll be well on your way to building a great website in 2023 and beyond.
Features that you can Get at Esplanda
By considering these features you can choose you website builder to get your store online. Now the question arises that how long it will take to find a perfect website builder for an online store?, then go no further than Esplanda.
- Social Media Posts Scheduling
- Email Marketing Integration
- Search Engine Optimization (SEO)
- Marketing Automation
- Google & Facebook Marketplace Listings